Our Beginning

Started With a Sketchbook

An art school graduate saw an industry full of noise — and decided to build something quieter, clearer, and actually worth trusting.

Origin Story

From Visual Communication
to Property Journeys

With a background in art and visual communication, we were trained to read light, proportion, and composition — and to notice the story a space tells before anyone speaks. That is the eye we brought to real estate.

When I entered real estate, I saw an industry that shouted when it should listen, that pushed when it should guide. So we built INITIUM around a simple idea: treat every client's journey like a craft project. Research before recommendation. Honesty before hype. And the discipline to say "this isn't the right fit" when it isn't.

"We want to be remembered as trustworthy, reliable, and the go-to people for work or personal matters."

— Tasso Chan, Founder
Mission & Values

Three Pillars That Guide
Every Decision

INITIUM operates on three interconnected pillars. Each one informs how we serve clients, support our agents, and grow as a collective.

01
Trust Before Transactions
Vision: To be remembered as Singapore's most trustworthy property partners — the people clients call for life decisions, not just house hunts.

Mission: We tell the full truth about the market, the property, and the fit. We never script a pitch. We never push for a close that isn't right.
02
Rise Together
Vision: A team culture where success is measured by how many people you pull up with you — not by individual rankings or personal glory.

Mission: We share knowledge openly, celebrate each other's wins, and invest in people before we measure their output. No one rises alone.
03
Craft Over Noise
Vision: A future where property advice is treated as a discipline — deep, intentional, and rooted in genuine expertise rather than sales hype.

Mission: We master the market through continuous study. We prepare rigorously. We deliver recommendations we would follow ourselves.
Founder

The Person Behind
the Vision

Tasso Chan
Tasso Chan
Founder & Vision Lead

I still have the sketchbook. Filled with buildings I drew before I ever thought I'd sell them. That habit — noticing light, negative spaces, the story a space tells — never left. I just stopped putting it on paper and started using it for people instead.

INITIUM happened because I needed a place where honesty wasn't a disadvantage. Where saying "this isn't the right fit" was considered good advice, not bad sales. Where the people you help remember your name for the right reasons.

I am a husband and a dad. I cook because my family deserves my full attention, not whatever is left at the end of the day. And I love streetwear culture because some things are worth the wait — and because that kid who believed in waiting for what matters? He grew up. He just never grew out of it.

Leadership Team

They Show Up.

Not because it's in a job description. Because your timeline doesn't wait, your questions don't sleep, and your deal deserves someone who actually answers the phone.

Ainsley Chong
Ainsley Chong
Co-Founder | Training
Real estate has always been about people — their next chapter, and the life they are building.
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Grace Yong
Events & Culture
Grace builds the moments that bind the team together. From town halls to client appreciation events, she makes INITIUM feel like family.
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Kesang Labattu
Kesang Labattu
Real Estate Strategist & Mentor
The person who knows the market before the market knows itself. Kesang builds the training, curates the intelligence, and keeps INITIUM agents ahead of the curve.
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William Tan
William Tan
Top Producer & Team Lead
Leads INITIUM's largest sub-team and still answers his phone. He proves that growing big does not mean caring less.
Read profile
Our Culture

Built in the Hours
Nobody Sees

The early mornings. The late-night strategy calls. The laughter when someone finally gets it. These moments are not staged. They are what happens when people trust each other enough to build something real.

INITIUM team celebrating Chinese New Year together
CNY Team Gathering
Celebration · Tradition
INITIUM agents at Sora sales gallery
Sora Sales Gallery
Site Visit · New Launch
Team briefing in modern development lobby
Development Walkthrough
Training · On-Site
New Launch training session in conference room
New Launch Training
Weekly Huddle · Knowledge Share
CrossBorders LLC presentation closing slide
CrossBorders Partnership
Collaboration
Birthday celebration with INITIUM team and family
Birthday Celebrations
Family · Together
Corporate seminar in curved meeting room
Strategy Session
Planning
Monday Ignite session with SP Telecommunications
Monday Ignite
Weekly Kick-off · Energy
Investment calculations on digital whiteboard
Investment Workshop
Skills · Numbers
Team holding yellow gift boxes together
Team Appreciation
Rewards
Digital whiteboard showing investment strategy
Strategy Breakdown
Training
INITIUM team at HEYTEA
Team Outing
HEYTEA · Culture
The Real Culture

We Build Each Other's Wins

Our best ideas do not come from one person at the top. They come from the 9 AM huddle, the late-night strategy call, and the moment someone says, 'I tried this, and it actually worked.' Every agent here has access to what everyone else knows. That is not a policy. That is just how we operate.

We Listen Share What Works Open Handed Show Up Proactive Unfiltered Dig Deep
Our Journey

Key Milestones

2022
The First Step
A handful of agents asked a simple question: what if we start showing up for people? Less noise. More truth. Less competing with each other. More building together.
2023
Your First Huddle
Thirty agents. The weekly ritual began. Senior agents sharing what actually worked. Juniors asking questions without fear. The culture wasn't declared. It was practised.
2024
Tools That Actually Help
Fifty agents. New launch advisory designed by agents who closed those deals. Marketing support built by people who knew the difference between a listing and a story. Less generic. More useful.
2025
Leaders From Within
Seventy agents. Leadership roles earned by the people already doing the heavy lifting. Not imported talent. Just the people who were already mentoring, organising, and solving problems — given the space to do it at scale.
2026
The Room Keeps Growing
Targeting 120 agents. More voices. More experience. The question isn't can we grow. It's can we grow without losing what made the first thirty special. So far, so good.

Ready to take the leap?

Whether you are looking for a partner in your property journey or a team that sees your potential, INITIUM is where your next chapter begins.

Get in Touch Join the Team
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